Google / Launch Night In
CLIENT
AGENCY
MediaMonks Los Angeles
CONTRIBUTION
User Journey
An episodic variety of content, all in one place, just for you.
Inspired by the high-quality, and energetic content we are used to seeing on a big screen, viewers are taken through the ins-and-outs of our newest devices and services, seeing firsthand how they deliver leading in-home and on-the-go entertainment experiences.
All helpfully connected through a simulated Google TV interface.
One event, three moments
My task as UX Designer for this project was to design the user journey.
When thinking about the user journey, we had to take into account three main moments: before, during, and after the event.
Google Launch Night was an event for everyone however we clearly had two main audiences: selected press and the rest of the people.
Although the user journey was quite similar for both audiences, the selected press had earlier access to the experience since they received a physical device at home before the event was launched.
